Want marketing tips and best practices?

Welcome to our font of marketing wit (well, we hope!) and wisdom. We collect all our tips and tricks for better marketing programs here to share with you all, and guide you on your way to success.

Even if you never become a client of ours, we hope you can glean some tricks of the trade to make your marketing program—and your business—stronger. Enjoy!

Want small business marketing that works? Get to know your customer.

September 12, 2018

First, the bad news: the statistics on new business failure are pretty grim. About half by year five. Yikes. Think about that for a moment, but don’t panic. Because there is good news. The good news is that many experts (Forbes and Business Insider among them) cite a failure to understand and connect with customers as a top reason for a lack of success. And, while you can’t control macro shifts in the economy or really even market demand, you...

Hello world. We’re Urban Sherpa Marketing Co.

July 2, 2018

I first truly understood the value of small business to the community when I was running the marketing department at a community bank. We had a lot of smaller privately-owned companies among our customers, and I spent a lot of time with them. I learned that small businesses hire locally. They take care of their people. They know their customers. They know they have a role to play, and they take that role seriously. They give back. They are the...