This is a marketing truth: you can have the best advertising in the world, driving all sorts of traffic to your website… but if your website doesn’t convert that traffic into sales, you’re wasting your money.  Obvious, right? It may be obvious, but I will say it again: it is absolutely imperative—especially if you’re an e-commerce company—that you focus on improving your website conversion rate. First, let’s set the target. As a baseline, your e-commerce website is doing really well...