Put more of your marketing budget to growing revenue, not finding, managing, and paying for full-time marketing staff.
E-commerce • SaaS • B2C • B2B
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Here’s a little secret most marketers won’t tell you: when you hire a marketing director, you’re paying for expertise, not the amount of time that is required to execute the work. In fact, a highly-experienced marketing leader with a fully functioning team can crank out an effective marketing program in a fraction of the time of a full time hire.
This means that outsourcing all or part of your marketing team to a fractional marketing director+ saves you the time and expense of hiring, training, and managing a marketing team. It means you won’t have to source and manage a variety of vendors. It means you’ll get a more experienced marketing leader than your average marketing director. And, yes, it will save you money.
What comes with a Fractional Marketing Director or an outsourced marketing team package? Basically everything you need to knock your marketing out of the park and your revenue through the roof.
We'll help you build the best marketing strategy for your business goals.
We’ll develop tailored customer retention strategies by combining data-driven insights, personalized engagement campaigns, and consistent brand experiences across all channels to increase loyalty and lifetime value.
We will create high-converting customer acquisition funnels by aligning compelling messaging, targeted media strategies, and optimized landing pages to guide prospects seamlessly from awareness to action.
Our team can seamlessly integrate with and support your internal marketing team by providing strategic guidance, filling skill gaps, and ensuring alignment to maximize performance and efficiency.
We’ll work to continuously improve your website’s SEO by optimizing on-site content, enhancing technical performance, and developing targeted keyword strategies that drive organic traffic and increase search visibility.
Search marketing is one of the best ways to find new customers. Why? Because it shows people your ad when they are looking for the very thing you sell. We’ll set up your Google Ads and Google Shop (if that makes sense for your business), and of course, monitor and tweak performance.
Find customers where most of us (let’s face it) spend the most time. We’ll get your program running—and producing.
Email is one of the very best ways to keep existing customers coming back and to keep potential customers engaged before they’ve pulled the trigger. We’ll design your email marketing plan and spruce up your lead funnel.
Whatever you sell, your website is the most important marketing tool in your arsenal. We’ll take a look at your existing website, and make specific changes that will help capture and convert new customers. We can also help keep it updated and even build a new one, if needed.
Content marketing is the idea of giving out free information as a way to engage potential customers and earn their trust before you try and make a sale. It's also an important part of SEO. We’ll design your content marketing plan and put it in action for you.
Whatever you sell, your website is the most important marketing tool in your arsenal. We’ll take a look at your existing website, and make specific changes that will help capture and convert new customers. We can also help keep it updated and even build a new one, if needed.
Whatever you sell, your website is the most important marketing tool in your arsenal. We’ll take a look at your existing website, and make specific changes that will help capture and convert new customers. We can also help keep it updated and even build a new one, if needed.
Are you worried about how much this could cost? You don’t need to be. Outsourcing your marketing function actually saves you money. Let’s break it down.
Client success stories
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Step one, we chat to see if we’re a good fit for one another. Think of it just like interviewing a candidate. And unlike most marketing agencies, you’ll interview with the person who will actually be your outsourced marketing director, not someone in sales.
Once you’ve decided to work with us, our first step is to sit down (virtually) and build your marketing strategy together. It’s a deep dive into your company’s needs, messaging, customers, and more. We’ll build a custom marketing plan designed to drive to your goals
Then we execute based on the marketing plan we’ve built. Depending on how much marketing talent you have in-house, we’ll either work with them or our own team to make marketing magic happen.
Do you already have in-house talent (and trusted vendors) and just want a marketing director to lead and manage them, or do you need a full outsourced marketing team? Either way, we have a plan for you.
Our plans are built for companies that can spend $15,000 a month or more on advertising (media spend). We’ve found that this is the minimum level of advertising required to produce good results. But remember, by saving money with a fractional marketing director, you’ll have more budget to put towards your media spend (on Google Ads, paid social media, and more)!
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Urban Sherpa is doing amazing work for us - not only in strategizing, but also in herding of us cats, keeping us moving forward despite our busy schedules, and generally making sure we execute on our goals. I feel bad that sometimes we aren’t as responsive as we could be, but Katie's grace in handling us and persistence in moving forward has been perfect. She's shown up as being exactly what we need in this time of our company.
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When she first started working with us, Katie took the time to ask questions and listen first before making recommendations, which is a skill in very short supply in the consultant world. She's organized, extremely flexible when plans get pushed off track, brings humility to the work, and has a sense of humor. And, although a consultant, she is clearly a member of our team. We would definitely recommend Urban Sherpa.
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Having owned a business for over a decade, I get calls from marketing people weekly. Urban Sherpa really stood out amongst the rest for me. They were very strategic, open-minded, and analytics-oriented, and provided great communication, expertise, and strategic planning. Katie has a very straightforward and refreshing approach to marketing and sharing her knowledge. She’s in your corner and truly wants you to succeed.
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I hired Urban Sherpa to help me focus on reaching the clientele I wanted, and I'm Incredibly happy with the results. My Google Ads searches went from around a 1% CTR to double-digit CTRs with a reduction in cost and better reach to the clientele I am seeking. I particularly like that Urban Sherpa is conscientious of my budget (as a bootstrapped start-up I have limited funds) and that they play the role of partner so well - I refer to them as my marketing team.
I needed to streamline my marketing efforts with a website and focus on a social media presence. I’m thrilled with the results; they exceeded my expectations, especially their commitment to customer service and straightforward communication. I will definitely recommend USMC to other businesses. They are all in, in every way. They treat me like they’re with me shoulder-to-shoulder for as long as I need them to continue growing my business.
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I originally hired Urban Sherpa to get support from an expert to build the marketing of my consulting business. I wanted someone that could guide me through the steps, give me feedback, and keep me accountable. The results are beyond what I expected. We built so much in just a few months. I particularly appreciated their experience, the rigor and efficiency of their work, and the fact that everything is actionable. Turnaround time is fast and reliable, and it’s fun and easy to work with them.
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I hired Urban Sherpa because I needed some help to start up my own business; although I had not originally planned on spending budget on marketing, I realized I needed help to get going. I specifically liked their focus on small business. I have worked with large companies for most of my life, so I need someone that knows how to help small companies. I’d recommend Urban Sherpa, especially to help you think through marketing strategy elements and educate you about different resources to use. I appreciated their flexibility with the different needs that I had, and I appreciated the quick responses.
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Urban Sherpa was really easy and fun to work with and helped me figure out what I really wanted, asking questions I hadn’t really thought of and challenging some of my ideas to incorporate more of a marketing perspective. I recommend Urban Sherpa; they are professional, easy to work with, and as a new start-up, were totally affordable.
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Like most things, the more you do something, the better (and faster) you get at it. We've been doing this a long time, so we can get results quickly and efficiently. Plus, when you hire a Marketing Director, you're paying them for their expertise, not the time that is required to do the work. For most mid-sized companies, there isn't actually enough work for a full time hire. But shhhh! Don't tell people we told you so.
It's not a secret that we're pretty A-type, and more than a little competitive. We consider getting results a win, and anything else a failure. If we bring you on as a client, it means we are confident we can grow your revenue, and we won't rest unless we do. We also don't ever bring on more than one client in the same industry, so you don't need to worry that our allegence is divided.
You can't walk down the hallway to our office, but unless we're actually in a meeting when you reach out, during business hours we will get back to you within the hour - often less. It's really no different than it would be when working with a full time remote Marketing Director.
We're glad you asked! Unlike many marketing agencies who have the top brass (or a "promise you the moon" salesperson) talk to you during the sales process, then will shuffle you off to an entry-level account manager once you've signed up, the person you talk to during our sales process is the person who will be doing your work. Think of it exactly like an interview for an internal Marketing Director role. And if you like the fractionalized marketing director idea, but don't love the person you're talking to? Let us know, and we'll see if someone else is a better fit.
No worries! We offer a get-out-of-the-contract free card. If, after a few months, you just aren't vibing with outsourcing your marketing, let us know and we'll go our separate ways. You'll get to keep your marketing plan and any work we've already done for you - and we'll even help you vet resumes for in-house candidates to replace us.
That's absolutely fine. We offer packages that range from just serving as the Marketing Director (or CMO, if you prefer), to fully outsourced marketing-in-a-box programs. This means that if you already have an in-house team executing your marketing and just need someone to lead them, we're happy to do so.
OK, you probably actually weren't wondering this, but we're going to tell you anyway. First, we don't just do our work in a vacuum; we're always running ideas past each other and getting best practices from one another. Instead of hiring just one Marketing Director, you're hiring a knowledge base of many. Benefit number two? We have a team already assembled (such as graphic designers, web developers, video editors, content writers, etc.) so we can hit the ground running without a lot of set-up time.
Ready to learn more? Our initial consulations are always free.
