Guideposts (Our Blog)

Welcome to our font of marketing wit (well, we hope!) and wisdom. We collect all our tips and tricks for better marketing programs here to share with you all, and guide you on your way to success.

Even if you never become a client of ours, we hope you can glean some tricks of the trade to make your marketing program—and your business—stronger. Enjoy!

Website optimization

The official Urban Sherpa great website checklist.

Marketing budgeting

Three quick, cheap, and easy marketing wins for small & medium businesses

Marketing diagnostics

Marketing not working? Six ways to troubleshoot

Search engine optimization

SEO: a practical real-world guide

Landing pages: the art and necessary science

Website funnels

How to build a website conversion funnel

Marketing strategy

The top marketing strategies for small business, examined.

What is the difference between SEO and SEM: the small business owner’s guide

Quiz: is your business ready for a marketing campaign?

Marketing diagnostics

Four quarterly marketing checks every small business should make

Marketing testing

Marketing best practices: the importance of testing

Marketing budget

How to squeeze the very most marketing out of your marketing budget

Marketing strategy

7 Marketing Steps to Grow Your Business

Can You Trust Google’s AI to Optimize Your Search Ads?

The one marketing thing every small business must do

Conversion rates

Tips for improving your e-commerce conversion rate

Marketing diagnostics

The art of waiting: how long you should wait to see results

The Myth of the Magic Marketing Trick

Audience development

Want small business marketing that works? Get to know your customer.

Audience development

Do you know what your customer looks like? (How to build a great customer profile)

Nobody Cares: the fundamental understanding of great marketing

Marketing strategy

Marketing pro tip: stop talking to the same people.

How do you know if that great marketing idea will work for your business?

Marketing pro-tip: just chill.

How to fail at marketing your small business: try to do ALL the things

Our gift to you: do you really need that holiday marketing video?

Marketing strategy

The new small business marketing checklist

Marketing strategy

In marketing, it’s OK to repeat yourself. Really. It’s OK to repeat yourself.

Marketing diagnostics

Bad calls are gonna happen: a small business guide to marketing campaign fails.

The small business guide to making a great advertisement.

Five magic ways to make more time for marketing your business.

How to succeed in marketing: learn the patience game

What you think is marketing isn’t really marketing (and what that means to you)

Business marketing: three three reasons why you should stop looking at your competition

Marketing videos

Don’t make me watch your stupid marketing video

Content marketing

What the heck is content marketing and why should I care: the small business guide

Search engine marketing

Search marketing (SEM): when (and how) to use it… and when not to

Google business listings

Google My Business listings: the one super simple, free thing many small businesses forget to do

Small Business Marketing Packages: Approach with Caution

Content marketing

Content marketing: what every small business should know

Unintentional SEO: when search engine optimization hurts rather than helps

Marketing budgeting

How much should a small business spend on their marketing?

Content marketing

Yikes! My mind is blank, and my marketing deadline is looming… what now?

What new year’s resolutions and marketing shouldn’t have in common.

Marketing doesn’t work! Or so we’ve heard.

Audience targeting

Marketing targeting: how to pick an audience that won’t waste your money

Marketing in the time of Covid-19: our small business thoughts

Marketing troubleshooting

The “this is not really your job” weekly small business marketing checklist

Content marketing

Content marketing: when are you really ready to publish?

Six quick Marketing troubleshooting tips (or why marketing is like baking bread)

Marketing budgeting

How the heck do I afford marketing???

Content marketing

Five Brainstorming Ideas for Great Content Marketing

Marketing strategy

Seven signs your business will benefit from more marketing… and six times it won’t

Content marketing

How to Write a Great Blog

Value propositions

What are value propositions and why should you care?

Marketing teams

How to tell if your marketing team is up to snuff – and what to do if it’s not

Help! I forgot to plan for holiday marketing! What now?

Too busy for marketing? What to do instead

Do I need a Black Friday sale? How to decide when (and if) to discount your product

Marketing Strategy

The top five marketing best practices that don’t make sense for small businesses

Marketing strategy

Five Thoughts on Surviving the Holidays as an Entrepreneur (and a Marketer)

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