Our path to the fractionalized life

Urban Sherpa Marketing Company was founded by a couple of long-time marketers who love entrepreneurs (heck, they are entrepreneurs themselves) and who believe that growing, independently-owned businesses are the backbone of a healthy society.

From there, an idea was born. We knew that many medium-sized businesses had to stretch financially to bring in experienced marketing staff... and we knew an experienced SMB marketer could knock an effective marketing program out of the park in much less than full time.

What better way to serve independent companies (and have a lot of fun!) than to offer fractionalized marketing services?

Experienced marketing at a fraction of the price. It's a win-win.

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42+

Companies served

50+

Combined years of marketing experience

8

Dogs among the ownership (four each)

2018

Founded

Katie Crain: Managing Partner

Katie has been running marketing programs for SMB companies (and a few startups thrown in as well) for almost 20 years, so she understands the unique challenges, strategic concerns, and amazing opportunities of growth-company marketing better than most. On her own time, she’s an obsessive plant geek and gardener, slow trail runner, and proud dog mama.

    Theron Andrews: Partner

    Theron has worked in marketing for almost 40 years, including as VP of Marketing for Famous Footwear and Bartell’s. He’s done a couple of stints in startups, and owns his own successful small e-commerce business. When not at work, Theron plays a mean rock guitar, grills a great steak, and takes care of two (yes, two) one-eyed Pomeranians as well as a pair of Ewok siblings.

      Urban Sherpa is doing amazing work for us  - not only in strategizing, but also in herding of us cats, keeping us moving forward despite our busy schedules, and generally making sure we execute on our goals.  I feel bad that sometimes we aren’t as responsive as we could be, but Katie's grace in handling us and persistence in moving forward has been perfect.  She's shown up as being exactly what we need in this time of our company.

      Steve Lamb

      CTO, ScribeWare

      I started a bootstrapped company with no prior marketing experience. I hired Urban Sherpa to help me focus on reaching the clientele I wanted, and I'm Incredibly happy with the results.  My Google Ads searches went from around a 1% CTR to double-digit CTRs with a reduction in cost and better reach to the clientele I am seeking. I particularly like that Urban Sherpa is conscientious of my budget (as a bootstrapped start-up I have limited funds) and that they play the role of partner so well - I refer to them as my marketing team.

      Jeffrey McNeal

      Founder, IRS Dispute

      When she first started working with us, Katie took the time to ask questions and listen first before making recommendations, which is a skill in very short supply in the consultant world. She's organized, extremely flexible when plans get pushed off track, brings humility to the work, and has a sense of humor. And, although a consultant, she is clearly a member of our team. We would definitely recommend Urban Sherpa.

      Diana Dollar

      Executive Director, The Prosperity Agenda

      I cannot recommend this platform enough! The insightful career resources and personalized job recommendations helped me navigate a career transition successfully. It's a game-changer.

      Larry Lawson

      Director of Finance

      The team's dedication to our needs and their problem-solving skills are impressive. Highly recommended for logistics solutions.

      Louis Crawford

      Designer of NVBlast

      Our marketing campaigns have seen tremendous success thanks to the innovative tools and strategies provided. Their solutions have boosted our campaign effectiveness and engagement metrics by 35%.

      Amanda Reed

      Marketing Lead

      Secure and Hassle-Free Payments! As a freelancer, I appreciate the platform's commitment to protecting payments. It provides peace of mind and allows me to focus on delivering quality work.

      Joan Wallace

      Webflow developer

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