Want marketing tips and best practices?

Welcome to our font of marketing wit (well, we hope!) and wisdom. We collect all our tips and tricks for better marketing programs here to share with you all, and guide you on your way to success.

Even if you never become a client of ours, we hope you can glean some tricks of the trade to make your marketing program—and your business—stronger. Enjoy!

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$An Asian woman works at a laptop surrounded by plants. The caption reads, "Ever wondered what a fractional CMO could do for your business? Spoiler: the sky's the limit. Just make sure you treat them like one of your team."$

How does a fractional CMO work? A mini case study.

July 30, 2024

Have you ever wondered what it’s like to hire a fractional CMO or fractional marketing director? Well, you’re in luck, because I’m going to tell you—using a client of ours as an example. This client, an established e-commerce company, came to us a few years back because they wanted help with their marketing. They had a staff full of talented and creative people, but nobody had the time or the experience to build and execute an effective marketing strategy. Getting...

A man sits at his desk and holds his head in his hands. Over the top is the caption, "Overwhelmed about your marketing options? Not all marketing "best practices" actually are best practices for smaller businesses. Feel free to skip them and breath a little easier."

The top five marketing best practices that don’t make sense for small businesses

July 29, 2024

Good news! I’m going to take a break from telling you all the marketing best practices you should be doing… and, instead, tell you which marketing best practices are simply not worth it for small businesses. Yes, you read that right. I’m going to tell you what not to bother with. Consider it like a wee holiday. Before I get started on this, let me remind you that these are all marketing best practices. This means, that—if you have the...

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Can You Trust Google’s AI to Optimize Your Search Ads?

May 15, 2024

Google has rolled out new AI-powered suggestions to help advertisers optimize their Google Ads search campaigns. Using machine learning, Google now analyzes your account data and makes recommendations on things like new keyword ideas, bid strategies, ad creative, and more. The promise is enticing: let Google’s advanced AI do the heavy lifting of campaign optimizations so you can spend less time tinkering and testing. After all, Google has access to a wealth of data that the average advertiser couldn’t possibly...

A catalog with a blond model and an ecommerce website are in the background, with the text, "It's not enough to get people to your ecommerce website. You're dead in the water unless that traffic converts into sales." over the topo

Tips for improving your e-commerce conversion rate

March 22, 2024

This is a marketing truth: you can have the best advertising in the world, driving all sorts of traffic to your website… but if your website doesn’t convert that traffic into sales, you’re wasting your money. Obvious, right? It may be obvious, but I will say it again: it is absolutely imperative—especially if you’re an e-commerce company—that you focus on improving your website conversion rate. First, let’s set the target. As a baseline, your e-commerce website is doing really well...

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7 Marketing Steps to Grow Your Business in 2024

January 19, 2024

7 Marketing Steps to Grow Your Business in 2024 This is the time of year when many small business owners take a moment to pause, reflect, and think about what they need to do to grow their business in the coming year. And since marketing should be a pretty significant part of that, we thought we’d share some of the most important steps you can take to kick your business into growth mode in 2024. First, and foremost, we’re strictly...