Have you ever wondered what it’s like to hire a fractional CMO or fractional marketing director? Well, you’re in luck, because I’m going to tell you—using a client of ours as an example.  This client, an established e-commerce company, came to us a few years back because they wanted help with their marketing. They had a staff full of talented and creative people, but nobody had the time or the experience to build and execute an effective marketing strategy.  Getting...