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Man writing in a calendar, with the quote, "Marketing, like puppies, can't be set up then just left alone."

Four quarterly marketing checks every small business should make

We just blew through the end of another quarter, which means several things for small businesses, including taxes. Sigh. Let’s talk about marketing checkups. If you’re not already doing so, you really should be checking in on your marketing every quarter, especially if you tend to get it started and then go off and do other things, like run your business. Marketing—like children, puppies, and a lot of other things in life—can’t be just set up then left to sort...
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A man handing cash, with the caption, "You can't grow if you don't provide funding for marketing. Make it a priority."

How the heck do I afford marketing???

You’ve put your business plan together. You have sold a few widgets so you know people like and want your product. You have your supply chain figured out, and have ironed the kinks out of your service model. Things are going pretty smoothly.   But you need more customers.   So, you think to yourself, “I know, I need to get some marketing together”. And you call up a marketing company (like ourselves), or do some research on how to...
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Hands holding a loaf of bread, with the caption, "Marketing is like making bread: all you need is patience, practice, and a good troubleshooting guide."

Six quick Marketing troubleshooting tips (or why marketing is like baking bread)

Marketing a small business is a bit like making bread. You add all the right ingredients, do the right steps, and if you know what you’re doing, you end up with great results. But go a little bit wrong along the process – knead it too much, let it rise too long, mess up the ingredients – and you’ll find yourself without much to sink your teeth into. Before you run off sobbing to your desk, let me give you...
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A person working on a computer, with the caption, "Knowing WHEN to launch a marketing campaign is as important as how to launch it."

Quiz: is your business ready for a marketing campaign?

Contrary to popular belief, not everyone is at the right place to get the most out of a marketing campaign. In our experience, most small businesses think that good marketing is essential to their business. But is it always? Gasp! We’re a marketing company, and we’re asking this? (You should know by now that we try to be a different type of marketing company, but enough about us). The reality is that not all businesses, especially very small or very...
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A writer, writing in a notebook, with the caption, "Most of us don't suffer from writer's block; we suffer from publication block."

Content marketing: when are you really ready to publish?

AKA: How to get past the doubts and get your content marketing program firing. It would be awesome if your computer had a little pop-up timer (like a Thanksgiving turkey) that popped up to let you know your latest blog or social media post was “ready”, wouldn’t it? Then you wouldn’t be constantly second-guessing what you’ve written, agonizing over every last comma and semicolon, wanting to make sure it’s absolutely PERFECT before publishing to the world wide web… But the...
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