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Want marketing tips and best practices?

Welcome to our font of marketing wit (well, we hope!) and wisdom. We collect all our tips and tricks for better marketing programs here to share with you all, and guide you on your way to success.

Even if you never become a client of ours, we hope you can glean some tricks of the trade to make your marketing program—and your business—stronger.  Enjoy!

A woman with shopping bags, and the caption, "What your marketing budget should be is (literally for some companies) the million dollar question."

Marketing budget: how much *should* a small business spend?

October 10, 2019
Hands down, the question we get asked the most is about marketing budget – how much a small business should spend on its marketing. And unfortunately, it’s one of the few questions for which there is no concise answer. If you ask the great question-and-answer-box of the internet, you’ll get answers ranging from about 2% of revenue to about 11% or 12%, depending on who you ask, how new your company is (traditional wisdom says you need to spend a...
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A magnet attracting metal, with the caption, "SEO is super important, sure. But too much done badly, and it can actually hurt your business."

Unintentional SEO: when search engine optimization hurts rather than helps

September 26, 2019
Every once in a while we’ll get fired up about our SEO (Search Engine Optimization) and go on a tear, doing all the things that we think are critical: optimizing tags on our site, making sure images have alt-text, etc. etc. etc. (a lot of which is largely useless anymore, but that’s another story). The problem is that in our frenzy we often ignore the truly critical element of modern SEO—namely, good, human-readable content—and its impact on our site’s rankings...
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Scrabble tiles that spell, "blog", with the caption, "Take a short cruise through the interwebs and you'll get the idea that content marketing is pretty darn near magic. And you know what? You'd be right."

Content marketing: what every small business should know

September 12, 2019
Take a short cruise through the interwebs and you’ll come away with the idea that content marketing is pretty darn near magic. It works three times as well as traditional “push” marketing! It costs 62% less! In fact, the language is so glowing, if you’re anything like me (with my highly-developed “you must be selling me a bridge” syndrome), it is pretty easy to assume that it can’t possibly be as good as they say. But… Content marketing really does...
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A wrapped package, with the caption, "If someone tries to sell you a marketing package, tread cautiously. Many fail to fit your unique marketing needs."

Small Business Marketing Packages: Approach with Caution

August 21, 2019
We’ve all come across them: the AMAZING marketing package deals. You know what we mean; they promise to get your company/product in front of thousands of potential buyers with one easy package. Sometimes they come with a pretty steep price tag, but they sound like such a sure-fire thing that many of us end up taking the plunge and spending thousands of dollars… or sometimes they seem so inexpensive you’d be stupid not to try it out. But wait. Would...
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A pedestrian wait sign, with the caption, "Waiting is hard. But pulling the plug on a good marketing campaign is worse. Trust us."

How soon is too soon to call time of death on your marketing campaign?

August 2, 2019
The other day, a client of ours emailed us. He said that since the digital marketing campaign we had set up hadn’t produced any results yet,  perhaps we should start brainstorming different approaches. Now, to be clear. in this case, it was way too early to be asking that question, since the ads had been running a couple of days at most. But we liked seeing that he has the right approach to small business marketing—namely that one should always...
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