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Want marketing tips and best practices?

Welcome to our font of marketing wit (well, we hope!) and wisdom. We collect all our tips and tricks for better marketing programs here to share with you all, and guide you on your way to success.

Even if you never become a client of ours, we hope you can glean some tricks of the trade to make your marketing program—and your business—stronger.  Enjoy!

What are value propositions and why should you care?

April 24, 2021
Like many snazzy marketing terms, “value proposition” is a fancy way of saying something that is actually really very simple. In a nutshell, a value proposition is the reason why someone would buy your product or service.  Of course, like a lot of simple things, you sometimes need to put a good deal of thought into your value proposition(s). More on that in a bit, but first, let’s talk about why you need ‘em. Why do you need a value...
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Hands typing on a keyboard, with the caption, Good blogs are a fantastic way to promote your business online. But you have to write them.

How to Write a Great Blog

March 6, 2021
I know what you’re thinking: Writing is the worst! You haven’t had to write a paper since graduation; why ruin that streak now by writing a blog? While writing may in fact be the worst (said the writer), it’s an important part of any digital marketing campaign. Why? Because blogs are one of the best things you can do to get noticed online. Studies have shown that websites with blogs have a 434% chance of ranking higher in the search...
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Two small business owners look concerned, with the caption, "Marketing is a really, really important business tool. But sometimes, you have some work to do first."

Seven signs your business will benefit from more marketing… and six times it won’t

January 21, 2021
Marketing: is it for you? As marketers, we are firm believers that businesses can’t thrive without good marketing, because marketing is a powerful tool to get customers in the door.  But we’re going to be the first to tell you: more marketing is not always a smart first move for every business. Most, yes… but not all. But how do you know? Seven signs that marketing will really help your business You have a lot of really happy customers, but...
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A man recording a vlog, with the quote, "The best way to create great content is to share what you're passionate about"A man recording a vlog, with the quote, "The best way to create great content is to share what you're passionate about"

Five Brainstorming Ideas for Great Content Marketing

November 19, 2020
Content marketing can be a very effective part of a long-term marketing plan, particularly for service businesses. This is why 70% of marketers actively invest in content marketing.  It is, especially, one of the most cost-effective forms of marketing a small business can do. We’ve talked about that here already, so I won’t go into all that now. Suffice it to say, content is a good thing. Of course, one of the major downsides of content marketing is that you...
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Man writing in a calendar, with the quote, "Marketing, like puppies, can't be set up then just left alone."

Four quarterly marketing checks every small business should make

October 8, 2020
3 min read
We just blew through the end of another quarter, which means several things for small businesses, including taxes. Sigh. Let’s talk about marketing checkups. If you’re not already doing so, you really should be checking in on your marketing every quarter, especially if you tend to get it started and then go off and do other things, like run your business. Marketing—like children, puppies, and a lot of other things in life—can’t be just set up then left to sort...
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