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A writer, writing in a notebook, with the caption, "Most of us don't suffer from writer's block; we suffer from publication block."

Content marketing: when are you really ready to publish?

AKA: How to get past the doubts and get your content marketing program firing. It would be awesome if your computer had a little pop-up timer (like a Thanksgiving turkey) that popped up to let you know your latest blog or social media post was “ready”, wouldn’t it? Then you wouldn’t be constantly second-guessing what you’ve written, agonizing over every last comma and semicolon, wanting to make sure it’s absolutely PERFECT before publishing to the world wide web… But the...
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A to-do list with the caption, "A quick marketing check every week can prevent some major headaches." "

The “this is not really your job” weekly small business marketing checklist

Picture this: you’re busy, doing your job. Or, as the owner of a small business, let’s say, “jobs”. Between the juggling of customers, accounting, taxes, scheduling, stressing about the current economic/health situation, and managing your staff, suddenly someone brings it to your attention that your website is down. Bum, bum…. And, worse, you check on your web traffic on Google Analytics, and it shows that your site has been down for weeks. Your heart sinks. Imagine how many potential (and...
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A woman working on her laptop in bed, with the caption, "Working from home is the easy part. How do you react? What should you tell your customers? That's a bit harder. "

Marketing in the time of Covid-19: our small business thoughts

We didn’t want to write this guidepost. First, there’s the obvious reason: the fact that we even need to write it means that a lot of people are suffering, and worse. Our hearts are breaking. We also didn’t want to write it because of the sheer blizzard of communications from every last company that we ever gave our email to about how they are responding to the pandemic. One of our core tenets is that doing what everyone else is...
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A man looking at an idea board, with the caption, "Not all marketing channels are built for small business. Choose carefully for your audience and your budget."

The top marketing strategies for small business, examined.

You’ve decided to take the plunge and start marketing your small business. Congratulations, that’s awesome! Deciding to take control of your destiny by driving new customers to your company is an exciting, (if sometimes daunting), decision. Of course, the first question most business owners ask is “OK, so what should I do?” This is a great question; there are a lot of different marketing vehicles (also known as marketing channels) out there, and they all serve a useful purpose. But...
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A car GPS system with the caption, "How can you reach your customers if you don't know who (and where) they are?"

Marketing targeting: how to pick an audience that won’t waste your money

There’s an old saying that goes something like this: “If you don’t know where you’re going, you’ll probably end up somewhere else.” Meaning that, while it can be fun to get in the car and go on an adventure, directionless wandering doesn’t work well if you’re trying to meet a group of friends at a new restaurant for dinner reservations which are set for a specific date and time. Instead,  it’s a better idea to plug the address into Google...
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