fbpx Skip to content
our services: aka how we can help
A doodled thought bubble that asks,

Want marketing tips and best practices?

Welcome to our font of marketing wit (well, we hope!) and wisdom. We collect all our tips and tricks for better marketing programs here to share with you all, and guide you on your way to success.

Even if you never become a client of ours, we hope you can glean some tricks of the trade to make your marketing program—and your business—stronger.  Enjoy!

A spilled penny jar, with the caption, "How do you pay for your marketing budget? Pro tip: make your marketing plan as efficient as possible."

How to squeeze the very most marketing out of your marketing budget

November 23, 2021
  For those of us not blessed with a Coca-Cola sized marketing budget (oh, the glory!), one of the most pressing questions we ask ourselves is how we can get more marketing for less money.  If 100% of your marketing budget was easily quantifiable by ROAS (Return On Ad Spend), this would be a non-issue, of course. It’s emotionally pretty easy to increase the budget on a program that has a positive ROAS – meaning it’s bringing in more revenue...
Read More
A woman puts electrodes on a young man's head, with the caption, "Constantly and thoroughly testing is the fastest route to marketing success."

Marketing best practices: the importance of testing

September 30, 2021
We recently put together a social media marketing campaign for a client. When I reviewed the ads with her, she (very nicely) let me know that while she loved half of them, she didn’t think much of the other half.  I wasn’t surprised. I hadn’t expected her to like them. But I also wasn’t about to throw them in the trash. And here’s why: we’d deliberately put together ads that didn’t look like all their other marketing efforts to test...
Read More
A young woman with her head in her hands, and the caption, "Your marketing team might not tell you if they're in over their heads. But you can help if you know.'

How to tell if your marketing team is up to snuff – and what to do if it’s not

June 23, 2021
As a business owner, it can be tough – especially if you don’t have a marketing background yourself – to get a really good idea of how well your marketing function is, well, functioning. Or how to figure out where it’s going wrong. We see this question come up a fair amount, because we specialize in helping growing companies take the next big leap. And you usually start to experience challenges with your marketing function when you’re trying to grow...
Read More

What are value propositions and why should you care?

April 24, 2021
Like many snazzy marketing terms, “value proposition” is a fancy way of saying something that is actually really very simple. In a nutshell, a value proposition is the reason why someone would buy your product or service.  Of course, like a lot of simple things, you sometimes need to put a good deal of thought into your value proposition(s). More on that in a bit, but first, let’s talk about why you need ‘em. Why do you need a value...
Read More
Hands typing on a keyboard, with the caption, Good blogs are a fantastic way to promote your business online. But you have to write them.

How to Write a Great Blog

March 6, 2021
I know what you’re thinking: Writing is the worst! You haven’t had to write a paper since graduation; why ruin that streak now by writing a blog? While writing may in fact be the worst (said the writer), it’s an important part of any digital marketing campaign. Why? Because blogs are one of the best things you can do to get noticed online. Studies have shown that websites with blogs have a 434% chance of ranking higher in the search...
Read More