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A young woman with her head in her hands, and the caption, "Your marketing team might not tell you if they're in over their heads. But you can help if you know.'

How to tell if your marketing team is up to snuff – and what to do if it’s not

As a business owner, it can be tough – especially if you don’t have a marketing background yourself – to get a really good idea of how well your marketing function is, well, functioning. Or how to figure out where it’s going wrong. We see this question come up a fair amount, because we specialize in helping growing companies take the next big leap. And you usually start to experience challenges with your marketing function when you’re trying to grow...
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What are value propositions and why should you care?

Like many snazzy marketing terms, “value proposition” is a fancy way of saying something that is actually really very simple. In a nutshell, a value proposition is the reason why someone would buy your product or service.  Of course, like a lot of simple things, you sometimes need to put a good deal of thought into your value proposition(s). More on that in a bit, but first, let’s talk about why you need ‘em. Why do you need a value...
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Hands typing on a keyboard, with the caption, Good blogs are a fantastic way to promote your business online. But you have to write them.

How to Write a Great Blog

I know what you’re thinking: Writing is the worst! You haven’t had to write a paper since graduation; why ruin that streak now by writing a blog? While writing may in fact be the worst (said the writer), it’s an important part of any digital marketing campaign. Why? Because blogs are one of the best things you can do to get noticed online. Studies have shown that websites with blogs have a 434% chance of ranking higher in the search...
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Two small business owners look concerned, with the caption, "Marketing is a really, really important business tool. But sometimes, you have some work to do first."

Seven signs your business will benefit from more marketing… and six times it won’t

Marketing: is it for you? As marketers, we are firm believers that businesses can’t thrive without good marketing, because marketing is a powerful tool to get customers in the door.  But we’re going to be the first to tell you: more marketing is not always a smart first move for every business. Most, yes… but not all. But how do you know? Seven signs that marketing will really help your business You have a lot of really happy customers, but...
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A man recording a vlog, with the quote, "The best way to create great content is to share what you're passionate about"A man recording a vlog, with the quote, "The best way to create great content is to share what you're passionate about"

Five Brainstorming Ideas for Great Content Marketing

Content marketing can be a very effective part of a long-term marketing plan, particularly for service businesses. This is why 70% of marketers actively invest in content marketing.  It is, especially, one of the most cost-effective forms of marketing a small business can do. We’ve talked about that here already, so I won’t go into all that now. Suffice it to say, content is a good thing. Of course, one of the major downsides of content marketing is that you...
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