I first truly understood the value of small business to the community when I was running the marketing department at a community bank. We had a lot of smaller privately-owned companies among our customers, and I spent a lot of time with them.
I learned that small businesses hire locally. They take care of their people. They know their customers. They know they have a role to play, and they take that role seriously. They give back. They are the threads that make up the fabric of our community.
And the thing is, once you understand the importance of the mom and pops, the startups, the small boutiques, the independent doctor’s offices, the cafes and restaurants, the service companies (I could go on and on), you can no longer be non-partisan. You have to fight for the survival of the small business.
This is why I called up a colleague of mine (his name is Theron Andrews), and decided to start Urban Sherpa Marketing Co. I know from experience that marketing is an area that challenges many small businesses, whether because the business owner doesn’t have the knowledge background, or simply doesn’t have the time. And marketing agencies are almost universally targeted to Big Business, and Big Business’ insane marketing budgets.
We’re the anti-agency. We’re your outsourced marketing employee, or your phone-a-friend marketing adviser—whatever you need most. We’re here to increase your revenue and to help your business thrive. We know small business marketing, and we love small business. Call us to chat, and we’ll see if we can help.
On another note, this is the last long-winded, all-about-us blog I’m going to write here. From here on out, I’m reserving this space for short, easy-to-implement tips for improving your marketing (we call ’em Guideposts)— whether we work with you or not.
Let’s flourish together, my friends!