Want marketing tips and best practices?

Welcome to our font of marketing wit (well, we hope!) and wisdom. We collect all our tips and tricks for better marketing programs here to share with you all, and guide you on your way to success.

Even if you never become a client of ours, we hope you can glean some tricks of the trade to make your marketing program—and your business—stronger. Enjoy!

All Posts Small biz marketing tips Marketing strategy Advertising tips

Content marketing Marketing troubleshooting SEO Search Marketing Google my Business tips Small Biz Websites Tips Audience development Small biz marketing budget Landing pages Value propositions Ecommerce Website conversion Fractional CMO Fractional Marketing Director

A picture of a sculpture of Theseus and the Minotaur, with the caption, "Forget the magic marketing myth of cheap and wildly effective marketing trick. Real, effective marketing is a lot of work. There are no shortcuts, no “get rich quick” schemes, no snake oil solutions."

The Myth of the Magic Marketing Trick

October 30, 2019

From time to time, we run across people who seem to be convinced that there is a secret arsenal of marketing know-how that can deliver droves of customers at little (or even no) cost. That there’s something that big-company marketers know about that they hide from the little people. All they have to do is discover it, like secret pirate treasure. Unfortunately, this is akin to Magical Thinking, and often equates to people saying urban myth-adjacent things like “well, when so-and-so...

A woman with shopping bags, and the caption, "What your marketing budget should be is (literally for some companies) the million dollar question."

How much should a small business spend on their marketing?

October 10, 2019

Hands down, the question we get asked the most is about marketing budget – how much a small business should spend on its marketing. And unfortunately, it’s one of the few questions for which there is no concise answer. If you ask the great question-and-answer-box of the internet, you’ll get answers ranging from about 2% of revenue to about 11% or 12%, depending on who you ask, how new your company is (traditional wisdom says you need to spend a...

A magnet attracting metal, with the caption, "SEO is super important, sure. But too much done badly, and it can actually hurt your business."

Unintentional SEO: when search engine optimization hurts rather than helps

September 26, 2019

Every once in a while we’ll get fired up about our SEO (Search Engine Optimization) and go on a tear, doing all the things that we think are critical: optimizing tags on our site, making sure images have alt-text, etc. etc. etc. (a lot of which is largely useless anymore, but that’s another story). The problem is that in our frenzy we often ignore the truly critical element of modern SEO—namely, good, human-readable content—and its impact on our site’s rankings...

Scrabble tiles that spell, "blog", with the caption, "Take a short cruise through the interwebs and you'll get the idea that content marketing is pretty darn near magic. And you know what? You'd be right."

Content marketing: what every small business should know

September 12, 2019

Take a short cruise through the interwebs and you’ll come away with the idea that content marketing is pretty darn near magic. It works three times as well as traditional “push” marketing! It costs 62% less! In fact, the language is so glowing, if you’re anything like me (with my highly-developed “you must be selling me a bridge” syndrome), it is pretty easy to assume that it can’t possibly be as good as they say. But… Content marketing really does...

A wrapped package, with the caption, "If someone tries to sell you a marketing package, tread cautiously. Many fail to fit your unique marketing needs."

Small Business Marketing Packages: Approach with Caution

August 21, 2019

We’ve all come across them: the AMAZING marketing package deals. You know what we mean; they promise to get your company/product in front of thousands of potential buyers with one easy package. Sometimes they come with a pretty steep price tag, but they sound like such a sure-fire thing that many of us end up taking the plunge and spending thousands of dollars… or sometimes they seem so inexpensive you’d be stupid not to try it out. But wait. Would...