Small biz marketing tips

A man recording a vlog, with the quote, "The best way to create great content is to share what you're passionate about"A man recording a vlog, with the quote, "The best way to create great content is to share what you're passionate about"

Five Brainstorming Ideas for Great Content Marketing

Content marketing can be a very effective part of a long-term marketing plan, particularly for service businesses. This is why 70% of marketers actively invest in content marketing. It is, especially, one of the most cost-effective forms of marketing a small business can do. We’ve talked about that here already, so I won’t go into all that now. Suffice it to say, content is a good thing. Of course, one of the major downsides of content marketing is that you...

Man writing in a calendar, with the quote, "Marketing, like puppies, can't be set up then just left alone."

Four quarterly marketing checks every small business should make

We just blew through the end of another quarter, which means several things for small businesses, including taxes. Sigh. Let’s talk about marketing checkups. If you’re not already doing so, you really should be checking in on your marketing every quarter, especially if you tend to get it started and then go off and do other things, like run your business. Marketing—like children, puppies, and a lot of other things in life—can’t be just set up then left to sort...

A person working on a computer, with the caption, "Knowing WHEN to launch a marketing campaign is as important as how to launch it."

Quiz: is your business ready for a marketing campaign?

Contrary to popular belief, not everyone is at the right place to get the most out of a marketing campaign. In our experience, most small businesses think that good marketing is essential to their business. But is it always? Gasp! We’re a marketing company, and we’re asking this? (You should know by now that we try to be a different type of marketing company, but enough about us). The reality is that not all businesses, especially very small or very...

A writer, writing in a notebook, with the caption, "Most of us don't suffer from writer's block; we suffer from publication block."

Content marketing: when are you really ready to publish?

AKA: How to get past the doubts and get your content marketing program firing. It would be awesome if your computer had a little pop-up timer (like a Thanksgiving turkey) that popped up to let you know your latest blog or social media post was “ready”, wouldn’t it? Then you wouldn’t be constantly second-guessing what you’ve written, agonizing over every last comma and semicolon, wanting to make sure it’s absolutely PERFECT before publishing to the world wide web… But the...

A to-do list with the caption, "A quick marketing check every week can prevent some major headaches." "

The “this is not really your job” weekly small business marketing checklist

Picture this: you’re busy, doing your job. Or, as the owner of a small business, let’s say, “jobs”. Between the juggling of customers, accounting, taxes, scheduling, stressing about the current economic/health situation, and managing your staff, suddenly someone brings it to your attention that your website is down. Bum, bum…. And, worse, you check on your web traffic on Google Analytics, and it shows that your site has been down for weeks. Your heart sinks. Imagine how many potential (and...