Nobody Cares: the fundamental understanding of great marketing

This may sound harsh (and a little ironic, since I’m writing something for people to read right now), but People. Don’t. Read. They really don’t. They scan, they flip by, they click close. And they really don’t care about you. Before you give up in despair, let me tell you how you can use this to your benefit and why this is a good thing. Really! First, what do you do about it? Keep it short. Make it interesting Seriously,...

Want small business marketing that works? Get to know your customer.

First, the bad news: the statistics on new business failure are pretty grim. About half by year five. Yikes. Think about that for a moment, but don’t panic. Because there is good news. The good news is that many experts (Forbes and Business Insider among them) cite a failure to understand and connect with customers as a top reason for a lack of success. And, while you can’t control macro shifts in the economy or really even market demand, you...