How to fail at marketing your small business: try to do ALL the things
Let me tell you a story. I recently talked to a small business that had hired an experienced marketing person to put together a marketing plan for them. That person put together a very professional and thorough marketing plan. A plan that simply didn’t work. What went wrong? Well, that thorough marketing plan, with all the best practices and bells and whistles, failed to take one thing into account: the fact that it was a small business. With a small...
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