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Small biz marketing tips

A magnet attracting metal, with the caption, "SEO is super important, sure. But too much done badly, and it can actually hurt your business."

Unintentional SEO: when search engine optimization hurts rather than helps

Every once in a while we’ll get fired up about our SEO (Search Engine Optimization) and go on a tear, doing all the things that we think are critical: optimizing tags on our site, making sure images have alt-text, etc. etc. etc. (a lot of which is largely useless anymore, but that’s another story). The problem is that in our frenzy we often ignore the truly critical element of modern SEO—namely, good, human-readable content—and its impact on our site’s rankings...
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Scrabble tiles that spell, "blog", with the caption, "Take a short cruise through the interwebs and you'll get the idea that content marketing is pretty darn near magic. And you know what? You'd be right."

Content marketing: what every small business should know

Take a short cruise through the interwebs and you’ll come away with the idea that content marketing is pretty darn near magic. It works three times as well as traditional “push” marketing! It costs 62% less! In fact, the language is so glowing, if you’re anything like me (with my highly-developed “you must be selling me a bridge” syndrome), it is pretty easy to assume that it can’t possibly be as good as they say. But… Content marketing really does...
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A wrapped package, with the caption, "If someone tries to sell you a marketing package, tread cautiously. Many fail to fit your unique marketing needs."

Small Business Marketing Packages: Approach with Caution

We’ve all come across them: the AMAZING marketing package deals. You know what we mean; they promise to get your company/product in front of thousands of potential buyers with one easy package. Sometimes they come with a pretty steep price tag, but they sound like such a sure-fire thing that many of us end up taking the plunge and spending thousands of dollars… or sometimes they seem so inexpensive you’d be stupid not to try it out. But wait. Would...
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A pedestrian wait sign, with the caption, "Waiting is hard. But pulling the plug on a good marketing campaign is worse. Trust us."

How soon is too soon to call time of death on your marketing campaign?

The other day, a client of ours emailed us. He said that since the digital marketing campaign we had set up hadn’t produced any results yet,  perhaps we should start brainstorming different approaches. Now, to be clear. in this case, it was way too early to be asking that question, since the ads had been running a couple of days at most. But we liked seeing that he has the right approach to small business marketing—namely that one should always...
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A photo of the moon landing, with the caption, "Your landing page may not be as historic as this landing, but it's super important anyway.""

Landing pages: the art and necessary science

The sad truth about landing pages… Most people have done it:  built really cool and well-thought-out search programs (or social media ads), spent hours on keyword research, carefully crafted the perfect ad copy… and then pointed that ad right at the home page of our website. The fact is, when we don’t use a landing page, we’re cutting the effectiveness of our marketing campaigns by a significant percentage. How much? It’s hard to quantify, but I’d hazard a guess that...
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