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Small Biz Websites Tips

Small business open sign, with the text, "It's always easier to business plan with the marketing basics in mind than try and figure out how to reach customers after the fact.

The new small business marketing checklist

Let’s talk about new businesses. Specifically, the marketing planning they (ahem!) should be doing. First of all, trust me, I know how many things a business founder has to think about. General business planning, of course, but also legal things. And tax things. And how you’re going to serve your customers best, and how you’ll make sure your product is the highest quality it can be, etc, etc. Don’t make the mistake of thinking that marketing can wait until after...
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A stressed looking business owner, with the quote, "think you can't afford marketing? Do you have any choice?

Three quick, cheap, and easy marketing wins for small business

I speak to a lot of small business owners (particularly the really small business owners) who tell me they don’t do any marketing because they can’t afford marketing. To which I respond: You’re probably already doing marketing, but you just don’t know it (whether you think of it that way or not, your website is important marketing!)  Doing a tiny bit of cheap marketing is better than doing no marketing at all and How the heck are you going to...
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A computer screen showing a Wordpress theme, with the quote, "Your website is your most important marketing investment. Make it great."

The official Urban Sherpa great website checklist.

In an earlier post, we went out on a limb and made the claim that a really good website is the most important marketing investment a small business can make. In fact, just the other day I was giving a local business a free phone consultation (yes! We do that!), and the business owner said her biggest concern was how their marketing could help them stand out from their competition. Of course, I suggested she update their website. Why? Because...
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A person working on their website, with the quote, "You most important marketing tool is your website"

The one marketing thing every small business must do

I’m not gonna lie, the list of small business marketing best practices is a long one. And ask ten business owners, and they probably will all have their favorite way of attracting new customers. But. Out of all those opinions and all those possibilities, I’m going to draw a line in the sand. If you, as a small business, can only do one marketing-related thing, there’s no doubt in my mind what that one thing is: you must put up...
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