Marketing strategy

What are value propositions and why should you care?

Like many snazzy marketing terms, “value proposition” is a fancy way of saying something that is actually really very simple. In a nutshell, a value proposition is the reason why someone would buy your product or service. Of course, like a lot of simple things, you sometimes need to put a good deal of thought into your value proposition(s). More on that in a bit, but first, let’s talk about why you need ‘em. Why do you need a value...

Two small business owners look concerned, with the caption, "Marketing is a really, really important business tool. But sometimes, you have some work to do first."

Seven signs your business will benefit from more marketing… and six times it won’t

Marketing: is it for you? As marketers, we are firm believers that businesses can’t thrive without good marketing, because marketing is a powerful tool to get customers in the door. But we’re going to be the first to tell you: more marketing is not always a smart first move for every business. Most, yes… but not all. But how do you know? Seven signs that marketing will really help your business You have a lot of really happy customers, but...

A person working on a computer, with the caption, "Knowing WHEN to launch a marketing campaign is as important as how to launch it."

Quiz: is your business ready for a marketing campaign?

Contrary to popular belief, not everyone is at the right place to get the most out of a marketing campaign. In our experience, most small businesses think that good marketing is essential to their business. But is it always? Gasp! We’re a marketing company, and we’re asking this? (You should know by now that we try to be a different type of marketing company, but enough about us). The reality is that not all businesses, especially very small or very...

A to-do list with the caption, "A quick marketing check every week can prevent some major headaches." "

The “this is not really your job” weekly small business marketing checklist

Picture this: you’re busy, doing your job. Or, as the owner of a small business, let’s say, “jobs”. Between the juggling of customers, accounting, taxes, scheduling, stressing about the current economic/health situation, and managing your staff, suddenly someone brings it to your attention that your website is down. Bum, bum…. And, worse, you check on your web traffic on Google Analytics, and it shows that your site has been down for weeks. Your heart sinks. Imagine how many potential (and...

A man looking at an idea board, with the caption, "Not all marketing channels are built for small business. Choose carefully for your audience and your budget."

The top marketing strategies for small business, examined.

You’ve decided to take the plunge and up-level the marketing of your business. Congratulations, that’s awesome! Deciding to take control of your destiny by efficiently driving new customers to your company is a huge, (if sometimes daunting), decision. Of course, the first question most business owners ask is “OK, so what do I need to do?” And this is a great question; there are a lot of different marketing vehicles (also known as marketing channels) out there, and they all...