Marketing pro tip: stop talking to the same people.

Ask anyone what marketing is, and most would say that it’s advertising. (We’ll save whether or not that’s really the best definition of marketing to another day.) In other words, they think it’s getting your product or service out in front of new potential customers. Emphasis on the new. With that in mind, you may be surprised that a lot of small business owners forget to promote their business to people outside their own customer/fan circle. Why? It’s probably because...

Nobody Cares: the fundamental understanding of great marketing

This may sound harsh (and a little ironic, since I’m writing something for people to read right now), but People. Don’t. Read. They really don’t. They scan, they flip by, they click close. And they really don’t care about you. Before you give up in despair, let me tell you how you can use this to your benefit and why this is a good thing. Really! First, what do you do about it? Keep it short. Make it interesting Seriously,...