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Content marketing

A magnet attracting metal, with the caption, "SEO is super important, sure. But too much done badly, and it can actually hurt your business."

Unintentional SEO: when search engine optimization hurts rather than helps

Every once in a while we’ll get fired up about our SEO (Search Engine Optimization) and go on a tear, doing all the things that we think are critical: optimizing tags on our site, making sure images have alt-text, etc. etc. etc. (a lot of which is largely useless anymore, but that’s another story). The problem is that in our frenzy we often ignore the truly critical element of modern SEO—namely, good, human-readable content—and its impact on our site’s rankings...
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Scrabble tiles that spell, "blog", with the caption, "Take a short cruise through the interwebs and you'll get the idea that content marketing is pretty darn near magic. And you know what? You'd be right."

Content marketing: what every small business should know

Take a short cruise through the interwebs and you’ll come away with the idea that content marketing is pretty darn near magic. It works three times as well as traditional “push” marketing! It costs 62% less! In fact, the language is so glowing, if you’re anything like me (with my highly-developed “you must be selling me a bridge” syndrome), it is pretty easy to assume that it can’t possibly be as good as they say. But… Content marketing really does...
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A blogger putting together a post with the caption, "Content marketing attracts three times the leads for about 62% less cost. Whoa is right."

What the heck is content marketing and why should I care: the small business guide

Hey! If you’re reading this, you’re interested in content marketing, one of the biggest trends in recent marketing history. So give yourself a pat on the back. Yes, content is king. Here are a few stats to support that statement: Content marketing generates about three times the leads that traditional marketing does (including paid search marketing), at about 62% less cost  Small businesses with blogs (i.e. content marketing) get 126% more lead growth than small businesses that don’t.  Websites with...
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Two twins, with the quote, "So what if you've said it before. Say it again. In marketing, repetition is actually a good thing."

In marketing, it’s OK to repeat yourself. Really. It’s OK to repeat yourself.

Important newsflash: using messaging once, or covering a topic in a blog post once, or executing a brilliant marketing strategy once, does not make it off-limits for the rest of all time. As humans, we tend to get bored with things that we experience on a regular basis, whether it’s eating at the same place for lunch every day, listening to the same songs on the way to work on your way home, watching Star Wars 76 times in a...
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A stressed looking business owner, with the quote, "think you can't afford marketing? Do you have any choice?

Three quick, cheap, and easy marketing wins for small business

I speak to a lot of small business owners (particularly the really small business owners) who tell me they don’t do any marketing because they can’t afford marketing. To which I respond: You’re probably already doing marketing, but you just don’t know it (whether you think of it that way or not, your website is important marketing!)  Doing a tiny bit of cheap marketing is better than doing no marketing at all and How the heck are you going to...
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