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A man taking a selfie, with the quote, "People don't care about your business. To make them care, make it about them."

Nobody Cares: the fundamental understanding of great marketing

This may sound harsh (and a little ironic, since I’m writing something for people to read right now), but People. Don’t. Read. They really don’t. They scan, they flip by, they click close.  And they really don’t care about you.  Before you give up in despair, let me tell you how you can use this to your benefit and why this is a good thing. Really! First, what do you do about it? Keep it short. Make it interesting  Seriously,...
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