Fractional marketing director services
Ideal for clients that need to move to up-level their marketing, but don’t have the budget to bring in a full-time hire. Our fractional marketing director service is like hiring an experienced marketing director, just at a seriously budget-friendly price. Use us like a phone-a-friend lifeline, rely on us for strategy and execution, set up weekly meetings, have us manage and advise your people, even let us help with hiring. Just put us on retainer (and speed dial)!
Pricing depends on your need, but runs from as little as $1000/month. Get Started
Marketing strategy advisory
Not every marketing tactic works just as well for every company. What pulls in customers for the newest app probably won’t work as well for a physician’s practice. A great marketing strategy takes into account your target customer, your product or service, your budget, and your business needs into an integrated, customized plan for your business. We meet with you to go over the ins and outs of your business, and work with you to build a custom marketing plan.
Price range: $500-$3000 (depending on the complexity of your business) Get Started
Marketing program audit
Few businesses have a completely blank marketing slate – almost all have run campaigns and tried various marketing tactics. The challenge can be how to know which of those marketing efforts are effective and efficient uses of your marketing dollars. From a simple website audit to a full marketing department diagnostic, we go in and look at your current marketing program to help you figure out how well things are working – and where you need changes.
Price: $400 to $600 for most businesses. Get Started
Smart messaging development
They say you only have one chance to make a first impression–and in today’s world of short attention spans, that one chance is a second or two at most. No business can afford to waste the opportunity of a web visit because the potential customer didn’t immediately “get” what you’re all about. We will help you develop messaging that captures your unique business and helps you stand out from the competition.
Price: usually $1000 and up Get Started
Email is one of the very best ways to keep existing customers coming back for more. It’s also an excellent way to keep potential customers engaged before they’ve pulled the trigger—especially for businesses with longer sell cycles. Depending on your need, we’ll design your email marketing plan, set up and manage your basic email program, give you monthly reports, and/or add some marketing automation to spruce up your lead funnel.
Pricing starts at $300/month for a super basic email program. Set up costs vary based on complexity. Get Started
Search marketing & Google Display
Ever since it first became a thing (around 2000 or so) search marketing has been one of the best ways to find new customers. Why? Because it shows people your ad when they are looking for the very thing you sell. We’ll build your search marketing plan, set up your Google Adwords and Google Shop (if that makes sense for your business)—and of course, monitor and tweak performance and send you monthly reports. We can also implement a strategy for ads on the Google Display Network, a great way to find customers who don’t know enough to search yet!
Pricing depends on the number of campaigns, the number of search engines, and the number of functions used. Our set-up pricing starts at $750 for a very standard plan. Your monthly service cost will vary, but is generally around 13-15% of your media spend. Get Started
The hot marketing trend of the moment, content marketing is the idea of giving out free information as a way to engage potential customers and earn their trust before you try and make a sale. When it comes to social media, it is a great way to help your people feel like they know (and like) you, even before they meet you. It is particularly effective for businesses with longer sales cycles and larger dollar amounts per sale, because building a bond with a customer, and showing how much you know your subject, will help them make the ultimate decision.
We’ll design your content marketing plan, and put it in action for you. This could be as simple as social tips to blog posts, articles, videos, webinars, classes, animations, etc). With monthly reports, of course.
Pricing can start as low as $500/month; more complex content plans will run higher. Set up and media costs will vary. Get Started
Website optimization + website management
Whatever you sell, and whether you sell primarily through a storefront or not, these days your website is the most important marketing tool in your arsenal. And if your website isn’t working to turn visitors into devoted customers, you’re missing out on business. We’ll take a look at your existing website, and suggest specific changes that will help capture and convert new customers. This includes reviewing and updating (if necessary) your main homepage value proposition, customer funnel optimization + web forms, landing page design, storytelling strategies, sell points, SEO optimization, and more.
Price: $500 for most websites. This doesn’t include implementing our recommending changes. We can do that, too, for a little extra. We can also keep your site updated; just charge hourly for that. Get Started
Basic brand development
Your brand is more than just a logo. It’s the personality of your business, and it’s what will convert a potential customer from a chance encounter to a loyal fan. We’ll help you develop both a visual brand (your logo, colors, fonts, and business cards, etc), as well as the story of what that brand means and how it’s expressed throughout your business.
Pricing: Usually $5000 Get Started
Basic website development
Your website is the most important marketing tool you have. It’s gotta be good—and that means it does its primary duty: converting visitors into customers. We’ll work with web developers to design and build you a website on WordPress or WebFlow, so you can easily make your own edits down the road.
- Pricing TBD, based on complexity of site
- E-Commerce site: pricing TBD, based on complexity and number of SKUs.
Brochure and collateral development
It may be a digital world, but there is still a lot of value in a traditional brochure. In fact, in certain situations really stellar collateral (brochures, flyers, posters, etc) can help you stand out from the competition and keep you top of mind for longer than a mere meeting. We’ll work with you to put together a brochure or flyer that clearly and persuasively outlines who you are, and why your business stands out from the crowd.
Pricing: Starts at $2,000, unless it’s a very simple piece Get Started