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Small biz marketing budget

Man writing in a calendar, with the quote, "Marketing, like puppies, can't be set up then just left alone."

Four quarterly marketing checks every small business should make

We just blew through the end of another quarter, which means several things for small businesses, including taxes. Sigh. Let’s talk about marketing checkups. If you’re not already doing so, you really should be checking in on your marketing every quarter, especially if you tend to get it started and then go off and do other things, like run your business. Marketing—like children, puppies, and a lot of other things in life—can’t be just set up then left to sort...
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A woman with shopping bags, and the caption, "What your marketing budget should be is (literally for some companies) the million dollar question."

Marketing budget: how much *should* a small business spend?

Hands down, the question we get asked the most is about marketing budget – how much a small business should spend on its marketing. And unfortunately, it’s one of the few questions for which there is no concise answer. If you ask the great question-and-answer-box of the internet, you’ll get answers ranging from about 2% of revenue to about 11% or 12%, depending on who you ask, how new your company is (traditional wisdom says you need to spend a...
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