We say it more than anything else: “you need search marketing”. You sell watches online? You need search marketing. You are a kid’s dentist? You need search marketing. Again and again, search marketing (SEM) is the top of the list of Things We Say You Should Do. First, let me quickly go over what search marketing is for those of you new to the term. Search Engine Marketing (specifically Google Ads or Bing Ads) is those ads that show up...