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Landing pages

A photo of the moon landing, with the caption, "Your landing page may not be as historic as this landing, but it's super important anyway.""

Landing pages: the art and necessary science

The sad truth about landing pages… Most people have done it:  built really cool and well-thought-out search programs (or social media ads), spent hours on keyword research, carefully crafted the perfect ad copy… and then pointed that ad right at the home page of our website. The fact is, when we don’t use a landing page, we’re cutting the effectiveness of our marketing campaigns by a significant percentage. How much? It’s hard to quantify, but I’d hazard a guess that...
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