fbpx Skip to content

Marketing troubleshooting

A turtle crawling in grass, with the caption, "A critical eye is good. But second-guessing yourself too soon will break your marketing."

How to succeed in marketing your business: learn the patience game

My husband recently shared a Masters in Business podcast with me in which the Winklevoss Twins (of The Social Network/Facebook fame) were interviewed. You can listen for yourself, here. The point that hit me the strongest was that their investment strategy relies on a little-appreciated trait: patience. In fact, studies have shown that most professional investors are quite good at buying great investments. Where many of them fall down is in selling them; the majority make great selection decisions, then get...
Read More
A sports referee with the quote, "Don't let one bad call derail your marketing campaign. Real progress comes when you learn from your mistakes."

Bad calls are gonna happen: a small business guide to marketing campaign fails.

What do marketing campaigns and sports have in common? If you pay attention to any broadcast sports on a regular basis, you’ve been impacted by the so-called Bad Call. The refs make an absolutely insane ruling that leaves the fans absolutely flabbergasted, screaming things at the TV like: “There’s no way that wasn’t a catch!” “Come on, refs, whattya have to do to get a pass interference penalty in this league? He was flat-out mauling the guy!!” “He had it...
Read More
A person offering their hand to shake, with the quote, "Unless you don't really like your money, there are much better ways to see if a marketing iniative might work than to just "give it a try".'

How do you know if that great marketing idea will work for your business?

We’ve all had it happen: a salesperson walks in your door (or your inbox) and tells you all about this great small business marketing thing that will attract more customers. You want more customers, you think to yourself. Should you try it? Will it work? Well, there are two ways to find out. One way is to go ahead and purchase their thing or ad space or what-have-you and see what happens. Now, let me be clear; I do NOT...
Read More